Pop-up to Flagship Store
A store that started out as a pop-up store and thanks to a successful tenure was adapted into a flagship store. Due to the nature of the project with minimal downtime between the temporary / permanent configurations, the shop has three main components:
1. The original pop-up store’s freestanding slot-together shelving, which was connected together to form a single 16 metre long unit.
2. A dowel wall with integrated storage that offers flexibility for merchandising a wide range of products.
3. A ‘house shaped’ suspended ceiling, visible from outside the tenancy to draw customers into the ‘home’.
Photography by Natalie Erika James